Google TV Ads allows businesses of all sizes to advertise on national television. TV advertising is a compelling medium, but if you’re new to TV it can be difficult to understand how to set up ads and campaigns to ensure success. This handbook has been designed as a guide to understanding:
- Whether television is the right advertising medium for your business
- The TV ad creation process and best practices
- How to create and manage successful TV campaigns
- Methods to track and analyze TV campaign performance
Why TV advertising?
By exploring the world of television ads, you are considering one of the most compelling and powerful media outlets available today. With the average American watching over 150 hours of television per month1, television allows advertisers the opportunity to engage with audiences while they’re consuming entertainment and information. Television allows you to convey your message through sight, sound, and motion while building credibility and trust in your brand.
This Strategy Guide offers tips, tricks and information needed to set you and your business up for success as a television advertiser. We hope you find it useful enough to keep handy as you develop your business’ television strategy and campaigns.
What you can expect with TV advertising?
- Television allows you to reach a wider audience than any other advertising medium. Television advertising helps to expand on the benefits of your products or services and build a trust in your brand while generating awareness and demand.
- Unlike search advertising, which prompts ads based on a user’s actions, television ads are placed within TV programs and generate new awareness and demand amongst a wide audience.
- TV ad campaigns require time and commitment in order to drive results. Typically, ads should air for no less than 3-4 weeks to get your message through and register an impact.
- TV can be used effectively as an extension of search campaigns to drive new customers to your website.
- Google TV Ads currently only offers nationally targeted advertising in the United States.
Visit Google TV : http://www.google.com/adwords/tvads
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